Creative Collaboration for Jerry Bruckheimer Films x Apple Original Films' F1

Supported the creative development and marketing rollout of Apple Original Films' F1 in partnership with Jerry Bruckheimer Films. Contributed promotional photography, creative asset development, executive collaboration, and campaign support for one of the year's largest theatrical releases, gaining firsthand experience inside a global studio marketing campaign.

Jon Carloftis Book Tour

Overview
Partnered with Linda and Jerry Bruckheimer-owned Nettie Jarvis Antiques to plan and promote a series of author events featuring nationally recognized garden designer and bestselling author Jon Carloftis. Working across event planning, creative development, marketing, and retail operations, I helped create an experience that celebrated Jon's work while driving significant book sales and community engagement.

Goal
Create a destination event that introduced new audiences to Jon Carloftis, generated excitement around his latest book, increased foot traffic to Nettie Jarvis Antiques, and delivered strong book sales through an engaging in-person experience.

Outcome

Each event became a major community gathering that combined storytelling, gardening, and retail into an experience that encouraged visitors to connect directly with the author. The events consistently sold more than 700 copies of Jon Carloftis's books while increasing visibility for Nettie Jarvis Antiques and strengthening its reputation as a destination for special events.

The Velvet Room Bourbon Tasting Experience

Planned and led the creative development, branding, and execution of an exclusive Kentucky Derby event hosted by Jerry and Linda Bruckheimer, bringing together entertainment industry leaders, celebrities, and VIP guests for an intimate bourbon tasting experience. Managed event branding, creative assets, guest experience, vendor coordination, and cross-functional planning to deliver a seamless luxury event that reflected the Bruckheimer brand while creating a memorable, high-touch experience.

The Velvet Room Bourbon Tasting Event - May 1, 2024

Building Lifestyle Brands
from the Ground Up

Directed the creative vision for a diverse portfolio of Bruckheimer-owned businesses, developing visual identities, websites, advertising campaigns, and integrated marketing strategies that reflected the unique character of each brand while maintaining exceptional creative standards. Led every phase of the process—from brand strategy and copywriting to website design, photography, digital marketing, and ongoing brand stewardship. The websites featured below remain active and continue to serve as the primary digital presence for each business.

Ernie's Tavern

Historic neighborhood tavern reimagined through modern branding and digital storytelling. — Ernie's Tavern Historic neighborhood tavern reimagined through modern branding and digital storytelling.

The Double Dip Soda Fountain: Retro-inspired brand identity and website celebrating Kentucky nostalgia and family experiences.

The Velvet Room

Private event venue branding, website, and marketing designed to position the space as a premier destination — The Velvet Room Private event venue branding, website, and marketing designed to position the space as a premier destination

Miss Merrifield's Tea Parlour Luxury hospitality brand built around an elegant visual identity and immersive digital experience.

Nettie Jarvis Antiques Developed the brand identity, website, and marketing presence for a curated antiques business rooted in Kentucky history, storytelling, and distinctive design.

Jarvis & Co. Espresso Bar Developed the brand identity, website, marketing materials, and visual direction for a vintage-inspired espresso bar that blended specialty coffee, cocktails, antiques, and live music into a distinctive lifestyle destination.