Family Programming and Events

Dozin' with the Dinos: K-Pop Night

Developed the creative campaign and targeted marketing strategy for a K-pop-inspired overnight experience, using audience insights and interest-based digital advertising to reach Chicago's K-pop community. The campaign became one of the highest-selling Dozin' with the Dinos events, demonstrating the power of audience-first programming and culturally relevant creative.
Race Against Extinction

Created the integrated marketing campaign for a family event inspired by conservation and wildlife, developing branding, email marketing, web content, digital advertising, and social media that encouraged families to engage with science through interactive experiences and hands-on learning.
Dozin' with the Dinos: Summer of SUE

Developed the creative campaign supporting a special Summer of SUE overnight event celebrating SUE's birthday. Integrated email marketing, digital advertising, web content, and branded creative invited families to experience the Museum after hours while extending engagement with one of the Field Museum's signature seasonal initiatives.
Boo! with SUE: Haunt the Museum

Developed the Halloween campaign for the Museum's family-friendly after-hours event, creating seasonal branding and integrated marketing across email, web, social media, and digital advertising. The campaign combined science, costumes, and hands-on activities to encourage family visitation during the fall season.
Valentine's Dozin' with the Dinos

Created the creative identity and integrated marketing campaign for a Valentine's-themed overnight experience, positioning Dozin' with the Dinos as a unique family event centered on science, exploration, and shared memories. Developed email marketing, digital content, and promotional assets that reinforced the program's year-round appeal.

21+ Programming and Educational Events

Eras After Dark: A Field Museum Homecoming

Designed the campaign identity and multi-channel marketing for a 21+ evening that celebrated the Museum through nostalgia, music, and after-hours exploration. Creative included email marketing, social media, digital advertising, and on-site assets, all developed to position the event as a fresh, culturally relevant experience for young adult audiences.
Last Call: Reptiles Alive!

Developed the creative campaign for the exhibition's farewell event, using bold branding and playful messaging to create urgency around the exhibition's final weeks. Supported the campaign through email marketing, digital promotions, and integrated creative designed to increase attendance while extending visitor engagement with the exhibition.
Game Night: Clues from the Curator

Created the visual identity and promotional campaign for an interactive 21+ game night that transformed scientific discovery into a social experience. Developed creative across email, digital, and social channels to attract new audiences while reinforcing the Field Museum as a destination for innovative adult programming.
Chemistry in Nature: The Birds, the Bees, and Biology

Led the creative direction for a Valentine's Day-inspired science program that translated complex scientific concepts into an engaging, approachable event. Built an integrated campaign across email, social media, web, and digital marketing that balanced educational storytelling with a playful seasonal theme.
Secrets & Specimens

Developed the creative identity and integrated marketing campaign for a Halloween-inspired 21+ event that invited guests to explore the Museum after hours. Created branding, email marketing, digital advertising, web content, and social assets that transformed scientific collections into an immersive, audience-driven experience.
After 5 at the Field

Created the visual campaign and ongoing marketing strategy for the Museum's discounted evening admission program, designed to attract new audiences and increase weekday visitation. Developed scalable creative across email, web, paid media, and social to establish a recognizable program identity and encourage repeat visits.
Science Uncoiled: The Python Hunt

Designed the promotional campaign for an after-hours film screening and panel discussion celebrating The Python Hunt. Developed integrated creative across digital, email, social, and web to connect science, conservation, and storytelling while expanding awareness of the Museum's educational programming for adult audiences.
Last Call: Africa Fashion

Developed the creative campaign for the closing celebration of Africa Fashion, extending audience engagement through integrated branding, email marketing, digital advertising, and social media. The campaign created urgency around the exhibition's final weeks while celebrating its global impact and cultural significance.

Summer of SUE | iHeart Radio Partnership

To launch the first-ever Dino Derby, we partnered with Rock 95.5 to create a live, on-air event that combined radio, social media, and experiential marketing. Listeners competed in inflatable T. rex races on the Museum's North Lawn for prizes while discovering everything the Field had to offer during the summer season.
Summer of SUE transformed the Museum's most iconic resident into the face of summer in Chicago. As part of the campaign, we brought SUE beyond the Museum's walls through unexpected partnerships and city-wide activations that encouraged new audiences to experience the Field in person.
Winners received exclusive prizes and admission to spend the rest of the day exploring Summer of SUE, turning a playful radio promotion into a full Museum experience that encouraged discovery long after the race ended.
The partnership generated live broadcasts, on-site audience engagement, digital promotion, and earned media while positioning the Field Museum as a vibrant summer destination. The event helped expand awareness beyond traditional museum audiences and reinforced the Field as a place for unforgettable experiences as well as world-class science.
Families, members, and Rock 95.5 listeners gathered on the Museum's North Lawn for the inaugural Dino Derby, racing in inflatable T. rex costumes for prizes, bragging rights, and a one-of-a-kind summer experience.
Offsite Summer of SUE activation with science-led trivia by our own scientists.
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Implemented special logo design as touch points across all marketing materials.
Every participant left with more than a race—they left with a full day at the Field Museum. By pairing the competition with admission and Summer of SUE experiences, the event encouraged guests to explore exhibitions, engage with science, and create lasting family memories.
Winners received exclusive prizes and admission to spend the rest of the day exploring Summer of SUE, turning a playful radio promotion into a full Museum experience that encouraged discovery long after the race ended.
Behind-the-scenes giant inflatable setup! 🦖

Underground MISadventure

Reimagining a Classic Museum Experience

Led the creative strategy and integrated marketing campaign that transformed the Field Museum's longstanding Underground Adventure exhibition into the seasonal Underground MISadventure. Developed the campaign concept, visual identity, messaging, and multi-channel marketing strategy, repositioning a permanent exhibition as a limited-time Halloween experience that attracted new audiences and encouraged repeat visitation.

Partnered with Chicago television icon, MeTV’s Svengoolie to create an exclusive Museum appearance and custom exhibition video that extended the experience beyond traditional marketing. Managed the partnership from concept through execution while collaborating across exhibitions, education, visitor experience, communications, retail, and executive leadership to deliver the activation on an accelerated timeline.

Expanded campaign reach through strategic influencer partnerships, targeted digital advertising, email marketing, social media, public relations, and on-site creative. A family-focused influencer campaign drove a 15% increase in visitation the following week, while the overall initiative achieved record attendance for the exhibition and demonstrated how seasonal storytelling could breathe new life into a permanent Museum experience.

Meet the Dinosaurs of Chicago

Fall Awareness Campaign

Led the strategy, creative direction, and execution of an integrated awareness campaign designed to sustain visitation beyond the peak summer season. Developed the campaign concept, messaging, and visual identity while partnering with media vendors and cross-functional teams to extend the Field Museum brand across hospitality, entertainment, and community environments throughout Chicagoland. The campaign exceeded contracted impressions, delivering more than 2.8 million impressions across bars, restaurants, cinemas, and hotels.

Field Notes x
After the Age of Dinosaurs

Led the creative partnership between the Field Museum and Field Notes to develop a limited-edition notebook celebrating After the Age of Dinosaurs and featuring original artwork by Jay Ryan. Managed the collaboration from concept through production, serving as the Museum's brand steward while partnering with the Field Notes creative team, exhibitions, retail, marketing, and executive stakeholders to guide creative development, cross-functional approvals, and production. The final product extended the exhibition experience beyond the Museum, creating a collectible retail item that celebrated the unique identities of both brands.

After 5 at the Field

Created and managed the creative system for Field After 5, transforming a recurring evening program into a recognizable Museum brand through monthly campaign concepts, integrated marketing, and audience-first creative. Led cross-functional collaboration, brand governance, and creative execution across email, web, social media, digital advertising, and on-site experiences.